Since joining the Kitestring team in early 2021, I’ve worked on many design projects. Each project that comes our way tells a different story and uniquely engages us, but there is one branding project that really stands out to me: our brand design for Community...

We recently got a call from our friends at Q. Design asking “Is it possible to make brand guidelines with my existing logo? Is that a thing?” Their lack of brand guidelines was limiting their ability to design social posts, communicate consistently, and onboard new...

Mike’s an avid runner. Whether he’s kicking off a work day or relaxing on the weekend, running 5K is peak “Mike time” and ideal podcast listening. Mike’s always been interested in participating in the Around The Bay race — a true Hamilton tradition. This year, he’ll...

Fundraising requires goal setting and strategy. Without a fundraising strategy, you’re more likely to make the wrong asks of the wrong prospects or make donation requests at non-optimal moments. When looking at the year ahead, here are seven steps to plan your...

An effective brand strategy connects with your target audience and seeks to reach new people who will benefit from your services and support. Social media is an excellent, cost-effective way to expand your reach, but it requires strategy, thrives on mysterious...

Jamesville Bennetto Developing a brand is an exciting, yet challenging endeavour; both for agencies and their clients. In 2019, Kitestring developed a new brand for Jamesville Bennetto Early Learning & Child Care Centre (formerly Jamesville Children’s Centre)...