bringing a brand to life
Brand guideline booklet for Jamesville Bennetto Early Learning & Child Care Centre shown on a split dark and light green background

Written by Mike Ecclestone

December 9, 2021

From project proposals to ongoing communication, Mike understands that the success of every project depends on clear expectations and mutual respect.
Brand guideline booklet for Jamesville Bennetto Early Learning & Child Care Centre shown on a split dark and light green background

Jamesville Bennetto

Developing a brand is an exciting, yet challenging endeavour; both for agencies and their clients. In 2019, Kitestring developed a new brand for Jamesville Bennetto Early Learning & Child Care Centre (formerly Jamesville Children’s Centre) located on James St. N in Hamilton. Over the past two years, we’ve partnered together to bring their brand to life. 

One of the most important things to consider when launching your brand is the various touchpoints your brand has with your audience. We wanted to bring the brand to life at the centre. Our goal was to welcome families and employees to the centre and communicate the sense of community that Jamesville Bennetto Early Learning & Child Care Centre has built on James St. N. By designing t-shirts, sweatshirts and rain jackets for all staff, we improved employee buy-in, increased brand visibility, and made it easier for staff and families to recognize one another (even in a pandemic). Quality is always top of mind, so we partnered with top-notch local screen printers Start Famous and Witly for these pieces of apparel.

For Jamesville Bennetto Early Learning & Child Care Centre, wayfinding and their physical space were also of utmost importance. Ensuring that parents know where to find the child care centre was incredibly important as we developed signage for their current and future locations. By making sure both sides of the building have adequate signage (beside doors, on fences, in the parking lot and within the building), Jamesville quickly informs visitors that they are, in fact, in the right place. We’ve now also created signage that communicates their upcoming move to Jamesville Bennetto school with the goal of creating excitement and anticipation, and carrying brand recognition from James St. N to their new North End neighbourhood. By improving wayfinding and visibility, Jamesvilles ensures that visitors have a positive experience and builds a sense of trust within their organization, team, and community.

Ultimately, it was crucial to Jamesville Bennetto Early Learning & Child Care Centre that families and prospective staff knew who they were and their approach to child care. With a new and improved brand, the centre stands tall and is easily recognizable to families, friends and community members alike. With a focus on active learning and childhood growth, Jamesville Bennetto Early Learning & Child Care Centre is “where community grows”.

Bringing your brand to life can feel overwhelming, but mutual trust and a strong partnership have allowed the Jamesville brand and organization to thrive. We look forward to watching them grow over the years to come, as step-by-step, we bring this brand to life.

If you’re looking for a partner to bring your brand to life, let’s work together!

Kitestring is a Hamilton-based design and marketing agency specializing in branding, marketing and campaign strategy, and annual report design. Whether you’re a socially-conscious organization, non-profit, or community-led business, we’ll take on your marketing so you can focus on your top priorities.

Written by Mike Ecclestone

December 9, 2021

From project proposals to ongoing communication, Mike understands that the success of every project depends on clear expectations and mutual respect.

Read More From Our Blog

What’s In and Out for 2024

What’s In and Out for 2024

Have you seen the In and Out trend floating around the internet? I’d be surprised (and maybe jealous of your offline lifestyle) if you haven’t! Many folks online are sharing what they consider to be “in” right now as we kick off 2024 — the things that get us excited, we aspire to, and we want more of in our lives. They’re also sharing what’s “out” — the things they’re leaving behind in hopes of growth in the new year. So, here’s what’s IN and OUT for Kitestring…

read more
Hamilton Day: Shining a Light on Small Business

Hamilton Day: Shining a Light on Small Business

Hamilton Day is a city-wide celebration, uplifting the #HamOnt community and supporting small businesses. The Hamilton Chamber of Commerce first held Hamilton Day in 1931 during the depths of the Great Depression to boost spirits and the local economy. In 2021, the Hamilton Chamber revived the event to support small businesses through the COVID-19 pandemic. A great success, the Chamber has now made Hamilton Day an annual event!

read more