Marketing (and business) is all about creativity and innovation, but sometimes even the most talented creatives, business owners, or professionals can find themselves in a rut. Whether you work in marketing, run a small business, or work for a non-profit, you’ve...
abby’s design placement at kitestring
Hi all! My name is Abby. Since January, I have been working alongside the Kitestring team as a placement student. Wrapping up my final semester at Mohawk College in the Graphic Design program, I am so grateful to have gained real-world design work experience here at...
we’ve seen it all at jackson square
Jackson Square is a Hamilton landmark — an essential part of our downtown core over the past 50 years. Whether you love it or avoid it, Jackson Square is a hub for Hamiltonians and offers a variety of services in the heart of the city. As Jackson Square Mall...
hamilton love: pinch bakery + plant shop
If you haven’t already heard, then boy am I glad to be the person to tell you: Sherman Ave. N will soon be home to Pinch Bakery + Plant Shop! Founded by Amanda Wright and Stef Dubbeldam, the bakery, cafe, and plant shop will be moving into 183 Sherman Ave. N — a space...
behind the brand: designing community fridges hamont
Since joining the Kitestring team in early 2021, I’ve worked on many design projects. Each project that comes our way tells a different story and uniquely engages us, but there is one branding project that really stands out to me: our brand design for Community...
why brand guidelines are important for your business
We recently got a call from our friends at Q. Design asking “Is it possible to make brand guidelines with my existing logo? Is that a thing?” Their lack of brand guidelines was limiting their ability to design social posts, communicate consistently, and onboard new...