Purpose-driven brands build a connection. We dive deep to highlight what makes your brand stand out, and communicate that to the specific audience that will pick up what you’re putting down. We are strategic and impactful, thoughtful and thorough, allowing you to emerge as the considered choice.
Neighbour to Neighbour (N2N) is a Hamilton-based organization with a mission to tackle the tough issue of food insecurity in our community. With a wide spectrum of services, and many stakeholder groups, N2N often felt like their brand was diluted and their integral message was unclear.
Jamesville Bennetto works with and supports the diverse families of our community by providing professional child care in an environment that promotes respect, inclusiveness, and individuality. They needed a brand to reflect the friendly, high-quality child care their centre offers. Starting with research, Kitestring conducted a survey of parents, staff, and the Jamesville Bennetto board of directors to truly understand the values and current perception of the organization.