Jamesville Bennetto Early Learning & Child Care Centre
Starting with research, Kitestring conducted a survey of parents, staff, and the Jamesville Bennetto board of directors to truly understand the values and current perception of the organization. From there, we were equipped to position the organization as a true community-driven establishment in the heart of downtown.
Focusing on Jamesville Bennetto as a pivotal part of each child’s growth, we designed an acorn to tell the story of planting the seeds for the future. With bright colours and fun shapes that stayed away from primary colours, we captured the approachable, inclusive nature of the child care centre itself.
With a new identity and comprehensive brand toolkit, Jamesville Bennetto has transformed their centre through updates to signage, print materials, apparel, and more. Now, the centre stands tall and is easily recognizable to families, friends, and community members alike. It truly is “where community grows.”
With a fresh new brand, Jamesville Bennetto didn't skip a beat in updating their collateral to create a cohesive brand experience.
From business cards and letterhead to signage and t-shirts, both child care locations speak clearly to parents and families and now reflect the excellent child care offered by Jamesville Bennetto Early Learning & Child Care Centre.
The Jamesville Bennetto colour palette uses greens to draw a connection with nature and add a sense of freshness and professionalism, to match that of their child care offering.
The tagline “Where community grows.” speaks to the way Jamesville Bennetto is fostering the early stages of community development by nurturing children and supporting families.
As part of the brand development, Kitestring planned a simple design refresh of the existing Jamesville Bennetto website to ensure alignment between physical and digital brand presence.
With brighter colours and playful illustrations, the brand more clearly speaks to its audience of parents and community members and highlights key information regarding registration.