bright run




Marketing Strategy
Collateral Design
Website Design + Development

After 12 years of running a powerfully effective annual 5K run/walk raising funds in support of breast cancer research, BRIGHT Run connected with Kitestring when faced with the unknown — running a virtual event.

Through a comprehensive discovery session, we listened and learned exactly how BRIGHT Run raised money so effectively at their in-person event, and started planning how to best translate their success to an online format. Through the development of a marketing plan and updates to various collateral items, Kitestring was able to support and empower BRIGHT Run to confidently execute a 2020 event that was unlike anything their donors had ever seen. After surpassing their fundraising goal of $300,000, BRIGHT Run and Kitestring formed an enduring bond: the 2021 virtual event was a great success and the in-person 2022 event raised over $500,000 in celebration of BRIGHT Run’s 15th anniversary.

Through understanding and respect of what the organization already did well, Kitestring was able to evolve this event in a changing landscape, providing BRIGHT Run with resiliency and confidence. With a willingness to jump into the unknown and come together to find strength in collaboration, BRIGHT Run 2022 was their best year yet.