412 barton
The crisis in affordable housing across Canada is being felt keenly in Hamilton, and for some St. Matthew’s House clients, it is a daily reality.
412 Barton is an affordable housing project being built on Barton Street to support Black and Indigenous seniors facing homelessness, 50% of which will be designated for women. With building plans drawn up and strategies for wrap-around support being finalized, St. Matthew’s House connected with Kitestring to build a compelling brand.
Driven by the power of building community and this much-needed approach to affordable housing, we crafted a dignity-driven brand inspired by hotels and vintage apartment buildings.
412 Barton came to life with an engaging colour palette and geometric patterns. The tagline, “A place to thrive” immediately conveys a sense of celebration and community, emphasizing that 412 Barton isn’t just a place to live, but a place to find community, safety, and joy.
The brand stands out through engaging collateral, including signage, banners, apparel, and stationery. Ultimately, residents of 412 Barton will receive a branded key chain to celebrate their safe, secure new place to call home. We’re thrilled to be a part of this project and can’t wait to bring the brand to life in new ways.
![](https://kitestring.ca/wp-content/uploads/2023/01/412_Logo-Horizontal.jpg)
![412_Biz Card_Orange](https://kitestring.ca/wp-content/uploads/2022/09/412_Biz-Card_Orange.png)
![412_Letterhead + Biz Card_Light Blue](https://kitestring.ca/wp-content/uploads/2022/09/412_Letterhead-Biz-Card_Light-Blue.png)
![KITE_Brand Guideline_Spread Website 7](https://kitestring.ca/wp-content/uploads/2022/09/KITE_Brand-Guideline_Spread-Website-7.png)
The 412 Barton colour palette uses engaging and impactful colours to connect with the community.
The tagline “A place to thrive” immediately conveys a sense of celebration and community and emphasizes the intention to find success in working together.
![KITE_Brand Guideline_Spread Website 9](https://kitestring.ca/wp-content/uploads/2022/09/KITE_Brand-Guideline_Spread-Website-9.png)
![412_Teardrop-Banner](https://kitestring.ca/wp-content/uploads/2022/09/412_Teardrop-Banner.jpg)
![412_Pull-Up-Banner](https://kitestring.ca/wp-content/uploads/2022/09/412_Pull-Up-Banner-1.jpg)
![412_Social Media_Mockup](https://kitestring.ca/wp-content/uploads/2022/09/412_Social-Media_Mockup.png)
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