412 barton

The crisis in affordable housing across Canada is being felt keenly in Hamilton, and for some St. Matthew’s House clients, it is a daily reality.

412 Barton is an affordable housing project being built on Barton Street to support Black and Indigenous seniors facing homelessness, 50% of which will be designated for women. With building plans drawn up and strategies for wrap-around support being finalized, St. Matthew’s House connected with Kitestring to build a compelling brand.

Driven by the power of building community and this much-needed approach to affordable housing, we crafted a dignity-driven brand inspired by hotels and vintage apartment buildings.

412 Barton came to life with an engaging colour palette and geometric patterns. The tagline, “A place to thrive” immediately conveys a sense of celebration and community, emphasizing that 412 Barton isn’t just a place to live, but a place to find community, safety, and joy.

The brand stands out through engaging collateral, including signage, banners, apparel, and stationery. Ultimately, residents of 412 Barton will receive a branded key chain to celebrate their safe, secure new place to call home. We’re thrilled to be a part of this project and can’t wait to bring the brand to life in new ways.