First of all, what is a brand story? The most important thing to remember, is that everything your business does will become a part of its story - whether you intend it to, or not.  So you see, it’s much broader than just one story. It’s how people feel about...

The end is the just the beginning. When working with an agency to develop a new website, launching your project often seems like the ultimate end-goal. In many ways, it is, in the sense that typically the site is launched and “handed off” to you, the client. Although...

You don’t need to be a design whiz or master copywriter to create social media graphics. You do, however, need to use your resources wisely! It can be daunting to find time for social media, let alone editing photos or figuring out what size graphic you need, but your...

The annual report project can be a pretty large undertaking. There are many elements to consider - different stakeholder groups, the mandatory elements, how to make it an engaging piece, etc. We’ve collaborated on many of these projects with organizations of all...

Here at Kitestring, we know you have big plans for your business. You put your heart and soul into your work, so as your partner and trusted advisor, we'll help you create a meaningful impact. With a full team of creative professionals, Kitestring can help you...

A brief modern history and overview of sonic branding, and commercial sound design. One of the longer-standing examples of audio branding can be credited to 20th Century Fox. Aside from re-recording the audio and updating the visuals as technology evolved, their...