We know it feels daunting to look ahead at your Annual Report knowing you need to collect content, write copy, choose images and figure out why anyone would want to read it. The thing is, an Annual Report is an amazing way to showcase what you’ve worked so hard on...
Developing a brand is an exciting, yet challenging endeavour; both for agencies and their clients. In 2019, Kitestring developed a new brand for Jamesville Bennetto Early Learning & Child Care Centre (formerly Jamesville Children’s Centre) located on James St. N...
TikTok is an app that encourages users to create short videos, often related to a trending challenge or hashtag theme. If you’re feeling a sense of déjà vu, you’re not alone. It’s not unlike Vine that died in 2016. So why should you care about it?...
A few years ago, we started a tradition at Kitestring of offering our team “half-day Fridays” during the summer. Each winter, these summer work hours are a much-anticipated perk for everyone at Kitestring. In the following post, we talk about the benefits...
First of all, what is a brand story? The most important thing to remember, is that everything your business does will become a part of its story – whether you intend it to, or not. So you see, it’s much broader than just one story. It’s how people feel about...
