Why you should be paying attention to TikTok

Why you should be paying attention to TikTok

TikTok is an app that encourages users to create short videos, often related to a trending challenge or hashtag theme. If you’re feeling a sense of déjà vu, you’re not alone. It’s not unlike Vine that died in 2016. So why should you care about it?...
The Benefits of Summer Hours for a Business

The Benefits of Summer Hours for a Business

A few years ago, we started a tradition at Kitestring of offering our team “half-day Fridays” during the summer. Each winter, these summer work hours are a much-anticipated perk for everyone at Kitestring. In the following post, we talk about the benefits...
How a strong brand story can help your business.

How a strong brand story can help your business.

First of all, what is a brand story? The most important thing to remember, is that everything your business does will become a part of its story – whether you intend it to, or not.  So you see, it’s much broader than just one story. It’s how people feel about...
What if I don’t like what my designer shows me?

What if I don’t like what my designer shows me?

You painted a picture during the research phase of what you’d like to see, you sat back while the creative team worked their magic, it was pitched… and you don’t like it. Well… fack! While this rarely happens, it certainly can. The question is what do you do? Rage?...
Top 5 Rules for Living Together in an Open Office

Top 5 Rules for Living Together in an Open Office

At some point in the 1960s, the cubicle layout snuck its way into offices everywhere and it overstayed its welcome by a few decades. The modern response to office environments has been to knock down those walls and open up the workspace. It’s the best solution for...