‘Tis the Season to Shine: 4 Ideas to Boost Your Nonprofit’s Marketing During the Holidays

Written by Marin Hudson

December 7, 2023

Marin is a community-minded designer who finds joy in all things creative, and in connecting and supporting others. From designing an annual report to crafting the perfect pizza, she thrives in collaborating with a team to make ideas come to life.

The holiday season is a time to gather your community closer, celebrate together, and find moments of light. Getting festive is an opportunity for non-profits to elevate their marketing game and connect with donors, volunteers, and participants in meaningful ways. 

Here are four ideas for how you can give your non-profit’s marketing a festive makeover this year!

1. Creative Festive Visuals that Show Your Magic

The power of visuals in marketing cannot be overstated, and during the busy holidays, you need to grab your audience’s attention. It’s all about creating eye-catching graphics that resonate with your nonprofit’s mission and target audiences. 

Start by infusing your visuals with a festive spirit that aligns with your cause. Whether it’s heartwarming images, wintery scenes, or other creative designs, ensure that your graphics tell a compelling story.

Remember, the holidays are a time of diverse celebrations. Make sure your visuals are inclusive, representing various cultures and traditions. This not only broadens your appeal but also demonstrates a commitment to diversity.

2. Amplify Your Campaigns with Your Collaborative Spirit

The holiday season is a time for unity and community. So, what better way to embody the festive spirit than through collaborative campaigns with other nonprofits? 

Collaborate with like-minded community partners that share your values and goals. In the spirit of generosity, collaborate on content creation and cross-promote each other’s initiatives to maximize exposure.

You can also share other resources, such as co-hosting events!

3. Engage and Educate with Interactive Content

Interactive content can showcase the tangible impact of your non-profit, while also being entertaining. Some ideas for interactive that will engage your audience:

  • A quiz that speaks to your nonprofit’s mission and resonates with your target audience to boost engagement and visibility, while still showcasing your impact. 
  • A virtual tour of your space or holiday programming
  • An interactive photo essay

4. Incorporate Video Content to Tell Your Story

Video content is a powerful tool to convey emotion and authenticity. During the holidays, consider creating impactful videos that highlight the human element in your non-profit, telling the story of the people who work behind the scenes or those benefiting from your programming. 

And the best part? You don’t need a big budget to create compelling videos. You just need a person who feels comfortable in front of the camera, a smartphone, and a compelling story.

Ideas for holiday-themed videos your non-profit could create:

  • Countdown to the holiday season
  • Showcase behind-the-scenes work
  • DIY holiday crafts or recipes
  • Musical performances
  • Personalized messages from your team members 

The giving season provides a prime opportunity for non-profits to shine in the crowded marketing landscape. We hope these ideas help your non-profit spread awareness for your cause and holiday cheer! ‘Tis the season to make a lasting impact!

Kitestring is a Hamilton-based design and marketing agency specializing in branding, marketing and campaign strategy, and annual report design. Whether you’re a socially-conscious organization, non-profit, or community-led business, we’ll take on your marketing so you can focus on your top priorities.

Written by Marin Hudson

December 7, 2023

Marin is a community-minded designer who finds joy in all things creative, and in connecting and supporting others. From designing an annual report to crafting the perfect pizza, she thrives in collaborating with a team to make ideas come to life.

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