Facebook is littered with ads, spam, and fake news. (I too can’t believe I actually used “fake news” in a sentence.) So Zuck and the gang over at the social platform have decided to shake things up and change the algorithm on us – making it easier for you to connect with your friends and loved ones, but harder for your business page to connect with your audience.
“This update will not change the amount of news you see on Facebook. It will only shift the balance of news you see towards sources that are determined to be trusted by the community,” Zuckerberg said.
So how can you build trust with your audience and appease the Facebook gods? Don’t worry, you don’t need to head back to school or sign up for some 18-part webinar series. I’m going to give you the top 3 things you can do to make sure you’re seen on the Facebook scene and bust up the new algorithm with some trust building tips. And each of these secrets has one main ingredient: CONTENT!
- QUALITY CONTENT
Content is and always will be king. Making sure you’re providing your audience with quality posts is the number one thing you can do to stay above sea level. Anything that isn’t audience driven or might seem a little fishy will be marked as spam on Facebook and will be flagged. Changing the times of your posts can also help you be less spammy, as posting at the same time every day might make you seem a little too robotic for the likes of Facebook.
- VARIED CONTENT
Posting quality content at different times is a great start. But you’ll also need to diversify that content. Adding images, videos, and text to different posts will again help you build that trust with Facebook. Your audience will also be delighted and not feel that they’re getting the “same old same old” typed out stories from you.
- ENGAGED CONTENT
It might have been nice to drop some content then sit back and watch the comments roll in. But you better not sit for too long. We’ve already seen that Facebook has been measuring our response rates. You’ll notice it advertised on your business page, and now you can see it popping up on your friends’ pages. Getting back to your audience in a timely manner is crucial in your algorithm game. Make sure to engage in discussion on your posts, responding to each comment, and building your brand along the way.
I’m quite thrilled with these new algorithm changes. We’re all sick of seeing things pop up in our feed that we just don’t care about. Building trust has ALWAYS been part of brand building. I’m happy to see Facebook put this best practice into actual practice. It will be interesting to see how this “experiment” goes, since Facebook is always changing the rules, but if you follow these three steps to show some care for your audience, I guarantee your audience will care about you!
One last tip! Video is huge. Facebook is planning on spending billions this year trying to turn its platform into a video-streaming kingpin. Using their video tools, such as Facebook Live, will give you bonus algorithm points no doubt! And where content is King for Facebook, personality is queen for Facebook video!
Fill out the form below to get our Facebook Live Starter Guide, and start taking advantage of Facebook’s video-streaming capabilities for your business.
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