The ingredients needed to make the most famous dessert in the world
Last night I walked into a pizza place on the other side of my city and the woman behind the counter shouted, “Hey! You’re the cake guy!”
She’s correct. I am the cake guy.
I posted a picture of a cake. Maybe you’ve seen it. It’s not just any cake though. It has been referred to as the gayest cake in the world. Don’t believe me? Check it out on Buzzfeed, The Huffington Post, Pink News, Out Magazine, The Advocate, and the Toronto Star (to name a few.) The original post has a total of thirteen thousand likes, comments, and shares and the cake has been seen by thousands (possibly millions) of people all over the world.
So what’s so special about this cake and why did it go viral?
Let me walk you through a few of its layers.
It was beautifully CRAFTed. Absolutely stunning actually. Cake and Loaf received my order of, “I want the gayest cake in the world. A cake so gay, that if I mail it to a country that doesn’t allow gay marriage, they would set it on fire.” And boy did they deliver. Possibly one of the most beautiful handcrafted pieces of confection I have ever had the delight to eat. An ugly cake wouldn’t have garnered so much attention – and I’m sure somewhere on this planet someone is burning a picture of this gay cake right now.
The cake was purchased to celebrate JOY – the love I have for my partner. Jared has been my family for almost a decade and has seen me through many ups and downs (some really high ups and some really low downs.) It was a symbol of the love between two people. When you put that joy out into the world, you’re bound to make a connection.
Understanding the zeitgeist of the moment is really where this cake got its traction. The Supreme Court of the United States is currently deciding whether or not it will allow bakers, based on their religious beliefs, to refuse a wedding cake to someone of the LGBTQ+ community. It’s a heated debate going on right now that I follow quite closely. I have strong feelings on the matter. But sharing a message of love wrapped in personal experience, that’s the WISDOM behind my post.
When capturing the attention of your audience, I always say, “make them aware, make them care, make them do something.” This is the advice I give all my clients – and this is where HEART comes into play. You can’t ask someone to share if you haven’t touched their heart in some way. The message accompanying the cake image reads: “Being part of the LGBTQ+ community isn’t easy for many. And that’s a huge understatement. But I am proud of who I am, and how far WE have come. I am proud to be a gay Canadian who can order a cake and not get turned down because of who I love. I love this country, and I love my community. If you believe that #LoveIsLove, please share, and show our neighbours to the south that we support them. That we empathize with their struggles. That Canada is loud and proud and will make them any cake their heart desires.”
SPARKLE is the magic ingredient in any viral cake. Sparkle is hard to explain, so I’ll do my best. It’s universes aligning. It’s saying the right thing at the right time. It’s being present in the moment, understanding humans, and speaking your truth. That cake had sparkle. Sparkle so bright there wasn’t a chance you wouldn’t be able to see it.
I didn’t see any huge influencers share my post. Not one Kardashian. There was no paid boosting, or grandiose PR scheme. But people shared it. They shared the craft. They shared the joy. They shared the wisdom, heart, and sparkle.
And funny enough, these are Kitestring’s collective values. The things we all share, live, embody, and we provide our clients around the world.
I put myself out there. My values on a plate – garnished with flowers – adorned with a sparkly horn. And the Internet rallied around a message of acceptance that resonated for so many.
A few of the many messages I have received:
“Hey Chris, you don’t know me but here’s some warmth and love for you and your fiancé all the way from India. I read about “THE cake story” because the Internet is a lovely place (well mostly!) Firstly, congratulations to you both. It really is wonderful to read stories like yours. Gives me my daily dose of positive mantra! I just want to wish you a happy and amazing life. Do not let anything or anyone bring it down. Lastly, I hope that cake tasted every bit amazing as it looked!”
“Hi there! I wanted to let you know your GAYEST CAKE story made it all the way here, in Brazil! I was crying happy tears while reading the buzzfeed post and I felt the need to congratulate you on your engagement, and also on your character, personality and courage to be yourself in this crazy and sometimes cruel world. I wish you a lifetime of happiness and you just increased my love for Canada. I hope this amazing country can the be my home one day.
Have a happy, colourful, beautiful and amazing life!”
It’s Not About A Cake T-Shirt
It’s not about a cake. It’s about inclusion, human rights, and so much more. 100% of the profits from this shirt and merchandise will go directly to LGBTQ+ positive charities in Hamilton.
In the News:
- Original Post
- Cake and Loaf
- Huffington Post
- Pink News
- Out Magazine
- The Advocate
- The Toronto Star
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